Offsite SEO

Tuesday, April 20, 2010

Offsite SEO (search engine optimization) is all about back links! While onsite SEO will only take your site so far, offsite SEO can put your site on page one of the serps (search engine results page.) A very good place to be if traffic (and the money making opportunities that come with traffic) is your goal!

Backlinks come in many forms, and importance in the eyes of the search engines. So how does one go about getting these one way links and which are the best to go after? Here's a list of methods I use to get generate links back to my blog, pretty much starting with the best and working my way down:

Completely "natural" back links-These would be links from other webmasters who feel your content is so good, or so complete, or so...you get the picture. Try to write content that begs to get linked to! These types of links are the very best (to my way of thinking) and I think Google would agree with me! Also with this type of link it takes no effort on your part (after you write the piece of course), you just check your back links and 'voila' there they are!

One-way links from high quality, high page rank, sites in your niche-Not easy to come by (especially for new sites) but very powerful none the less! You can trade for them, buy them, or whatever, but if you can get them they can give your blog much needed link-juice, and can move you up the serps very quickly!

Article Marketing-This is becoming my favorite way to obtain back links for several reasons-you have complete control of the article title, content, keywords used, anchor text used, etc. The trick is to get to know your subject matter so well (become "the expert") that you don't need to research for your articles, you can just write them! You would be amazed at how quickly you can turn them out. I've written five good 500-800 word articles in just a few hours! Articles, like a lot of things online is a "numbers game" the more the better, so your article marketing needs to be ongoing.

Write "guest posts" for other blogs in your niche-Try to choose high-quality, high PR sites and offer to write a high quality, unique guest post. You may be surprised to find a lot of "takers" out there. Of course you need a link or two in the guest post back to your site;o).

Build Blogger blogs, HubPages, Squidoo Lenses - These can supply link-juice to your main site, and may turn a profit themselves. If making money online is your goal (it's mine) once you find a niche that is making you some money you just need to build more Internet real estate (web sites, blogs, articles, etc) in that niche! Become your own competition, and of course interlink to your other sources of related info.

Get listed in Blog Directories - Free for the most part, just takes some of your time to sign-up, but can give you a lot of back links.

Post in forums, and comment on blogs-Get involved in related forums and leave quality, helpful posts. Comment of related blogs in your niche especially if the links will be do-follow. Also look for blogs that have Keywordluv/Commentluv plugins.

Get social-Get involved in the social sites, in other words start twittering, digging, stumbling, tumblring, you get the idea!

It's been said that you should spend about 20% of your time writing content, performing onsite SEO, etc. and about 80% building high quality back links (offsite SEO.) Again if your online goals include making money, you'll need to build enough of these links to hopefully get to the first spot in the serps to get as much of that coveted search engine traffic as you can, because regardless of how you monetize your site, search engine traffic is by far the best and easiest to monetize! Good luck and remember offsite SEO is all about back links!

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SEO Back Links Using Forums

A high ranking in search engine results is largely responsible for directing traffic to your website. While relevant and well-written content could help boost rankings, exploring backlinking opportunities could allow you to spread your site all over the web to further improve search engine returns.

Back linking is one method of search engine optimisation. Back links are links placed outside your website that link back to yours. It is great to have a lot of back links, but one-way back links are the best. These links only drive traffic into your website without referencing the site that visitors clicked from, creating immediate celebrity status for your site.

Online forums serve as fantastic venues for you to create back links for free. Forum participants can click your link and be directed to your site, ultimately taking your site to a higher search ranking. The challenge is making people click your link.

Below are four ways that explain how your links can do better in forums.

Choose Forums Wisely

The first and most crucial factor is to decide where to place your back links. No matter how many forums you participate in, your links will be static if your site is irrelevant to the people who visit that forum. People will click as long as the information being offered is something they need or is something relevant to them. Choosing the appropriate forum to join already gets you a foot in the doorway.

Sign off with Credible Flair

Most forums allocate a user or profile page for each registered participant. As you fill in the details, you will most likely find a text field that allows you to come up with your own signature. This signature will appear at the bottom of all your posts. You can use this space to sign off with your name, including your company and your position. Moreover, you can place your link in this area without the fear of being inappropriate. Although it is the content of your posts that eventually builds most of your credibility, a solid signature can help you make other people notice your posts especially when you're new.

Post Relevant Content

Participate. This is the only way to make the link in your signature visible. At the same time, most forums give you the opportunity to include text anchors in your posts that can further increase site visits. However, make sure that you contribute positively to the conversation. Consistently adding value to the thread makes you more credible. This is your chance to let others know of your expertise and to prove that your company is a leader in its field. Your credibility as a forum participant will be seen as a reflection of the credibility of your website.

Write to Your Advantage

Being relevant makes it easier for you to post keyword-rich content. You can include text anchors of your site that other participants will actually appreciate because you matter to them. Just make sure that you choose the words to which you will anchor your site to make better impact.

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Creating Quality SEO Back Links

Search Engines do not actually rank websites; they rank individual pages of a website. Therefore, every page of your website must be optimized for Search Engine optimization. One of the most important elements is creating unique content. However there are a number of additional SEO qualifiers you need be aware of. Having proper title tags, robot tags, site descriptions and meta-tags also add to the equation.

Creating communities such as a blog or forum on your website is an effective way to keep your content fresh. Search engines such as yahoo.com and Google.com helps your site establish authority and also adds in the unanticipated search engine rankings.

Lets not forget to mention all the social media sites that help deliver the quality back links and unique visitor search engine traffic as well. There are hundreds of these sites and blogs you can be a part of.

If creating large amounts of content is king, then building quality links back to your website might be considered the Holy Grail! Google and other search engine algorithms count the number and quality of websites that link to your web pages. This is the fundamental component of ranking your website over another.

Search Engine Optimization is an ongoing process that takes many hours to learn how to develop an effective ongoing processes. It requires reports from varies sites as to determine where and how your website is being indexed. It takes evaluating your competitors websites and most importantly understanding what keywords are searched relevant to your business.

Managing your website and blogs can be a tedious task and it can sometimes require hiring a professional SEO company to manage an ongoing campaign. It is recommended you verify and see actual site examples and data to judge how effective their methods are.

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SEO Back Links

As a website owner you should be aware of the fact that SEO back links to your site are the main driving force to get a good ranking in the organic search results. Getting there is a battle between you and every other site going for your keywords.

The good news is that only a small percent of the sites out there actually know how to get good back links to get them the rankings. This is a bonus for you as it will be easier to get placed in a position to get your site some much needed traffic.

High page rank (PR) sites give the best links, but are also the hardest to get. So where does a website owner get good links when it is almost impossible to get a high PR site to link to you without it costing you a fortune? One thing I should say is that you don't need a link from a high PR page on the site in question as long as you have a link from the domain you're fine.

It's a good thing because getting a link from within one of these high PR sites is quite easy. You do it through articles you write or hire someone to write for you. You can find thousands of high PR sites that love nothing more than to add your articles to their site.

To find these sites just do a search on Google for free article directories and you'll find a pile of them. It should be stressed that not all article directories are equal so do your research before you post to them. It should also be made known that it is not necessary to post to all of them. Finding two or 3 good ones will be all you need to get your site ranked if you are willing to stick with it until you see results.

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